It’s no secret that small businesses are becoming more prominent year on year, which is great news for budding entrepreneurs. But how do you stand out from the crowd? With 5.6 million small businesses at the start of 2018, and even more to be expected in 2019 – there’s no better time to start thinking about the future of your business.
At Signature Works, we have seen first-hand the difficulties many small businesses come up against during those first months and years. That’s why we offer unrivalled support and opportunities to each of our members. But, apart from joining a coworking office space in Liverpool – what else can you do to give your small business the best chance at success?
Most business owners know that networking is the bread and butter of a successful and long-lasting company. Platforms such as Facebook and Twitter have shown the power clever networking can have in modern business, but whilst online networks are important, nothing quite beats real life connections with likeminded professionals.
For us, networking is one of the core benefits of co-working, and we have helped forge dozens of long-lasting relationships, many of which have turned into budding business collaborations – but what’s in it for you?
Five surprising benefits of networking for small businesses
1. Keep up with current trends
Business is changing every day, so it pays to be current – and what better way to stay ahead of the game than by being surrounded with all the right movers and shakers?
Forming strong business relationships, attending events and work lunches, and getting to know the people who work around you can be a great, and effortless, way of staying in the loop – so you never miss a big change when it happens.
Flexible office spaces like ours are home to people from all corners of the business world. Some will likely be in the same market as you, others may have insider knowledge of areas you’re less familiar with. Whatever your connections, they will all add value and up to date information that you can’t get from being holed up in your bedroom come office.
2. Build confidence
There are so many unexpected benefits to networking, and when it comes to small businesses – nothing quite tops building confidence in your industry. What may have started out as just you and a few friends working together from your spare room, has now turned into something bigger than you could have ever imagined – and you’re suddenly faced with big asks from business professionals. So how do you handle it?
It can be daunting, overwhelming and difficult to begin with – but networking, especially in co-working spaces like ours, can be the easiest and most beneficial way of learning on the job, gaining confidence in your business and confidence in yourself as a business owner.
3. Make valuable connections
Opportunities can be hard to come by during the earlier stages of your business journey, but the more you get yourself out there, the more exposed to valuable connections and increased opportunities you will be.
At our serviced offices in Liverpool, we are a hub of diverse individuals, from writers to graphic designers and everything in between – so it can certainly pay to network with the co-working community. After all, you never know when someone might need your services, have a client of their own looking for just what you offer – or simply be able to share their expertise with you, that you would otherwise be without.
4. Raise your professional profile
With a rise in start-ups it can feel impossible to leave your mark – but with good networking you can raise your profile with the right people in no time. Whether it’s a working lunch, a chat over the coffee machine or a planned event –being active in the community that you are part of, and making the very most out of the connections you are exposed to, can see you becoming a well-respected business person who people come to for guidance and advice.
5. Share industry knowledge and experiences
What better way to learn valuable information than from people who have been there and done it? We encourage our members to network with people from all walks of life, regardless of the particular industry they’re in – because you never know when you might learn something new or have the chance to make a real difference to someone else.
Why not try Signature Works for your networking needs?
Here at Signature Works, we understand how important great networking is – which is why our purpose-built offices are designed to inspire collaborations, creativity and long-lasting relationships.