If you are looking to grow your successful online business you have come to the right place. We are here to provide tips and tricks for you to nurture and expand your online business, into something that is profitable and easy to manage.
Getting to grips with online marketing
Online marketing is a very technical subject, with areas such as SEO and PPC to think about, it can be overwhelming. However, there are a few key things you need to remember in order make your online marketing a success:
Your website functionality and design
Your social media presence
Your paid advertising presence
Maintaining your website
Your website is the permanent home of your business. This is the place were your customers will travel to, to find out more information about your business and its offerings. This is why you need to make sure that it not only runs smoothly from a users perspective, but also from an SEO and visibility perspective. You need potential customers to be able to find you easily, so getting seen on Google should be on the top of your ‘to-do’ list.
Using social media
Your social media presence may not seem like a priority right now, but it can be your best tool for connecting to your customers and implementing a strong brand identity and tone of voice. Social media has been known to hugely boost a businesses visibility, by simply getting involved in communities and being transparent in its core beliefs and objectives.
You don’t have to master social media, but keeping on top of it so you are consistent and present can help you grow your channels exponentially.
Paid social and PPC
If you find that you have a small budget to use for marketing online, then investing in some PPC or paid social campaigns can help to drive more traffic to your website and bring more awareness to your business.
Depending on the industry in which your business lies, you may find PPC very competitive and therefore expensive when just starting out with paid advertising. In this case, paid social may be a better option, as it is cheaper and easier to manage.
Tip: Facebook is the best social platform to start a paid ad campaign for those who are B2C and Linkedin is ideal for B2B businesses
Knowing when it is time to bring someone on board
Remember, you don’t have to run your online business alone and knowing when to bring an extra pair of hands on board, could be exactly what your business needs.
When you reach a certain point in your growth, you may start to struggle to handle everything by yourself and your overall quality of work starts to slip. As soon as you notice this happening, look for someone to take the smaller tasks off your hands. This could be something as simple as hiring an accountant or a virtual assistant to manage your online marketing.
If you are struggling to see where your online business has room to grow, sit down with your original business plan and identify the key areas that you have mastered and narrow down the areas that need improvement. This could be your revenue streams, your PR and marketing or even the product itself.
Giving yourself and your business this detailed review every 3-6 months will help you not only keep on track, but to expand at a steady and manageable pace.