Although portfolios are considered to be traditionally the domain of creative professions, most businesses have some kind of portfolio on their website these days. Whether it’s a menu of the services they provide or images of goods they manufacture, it’s almost a given that your website should give great examples of what you’ve achieved in your freelance career.
You can use case studies and testimonials as a way of introducing website visitors to what you do which have been shown to be highly effective in persuading buyers too. Obviously, if you’re a creative professional you will know exactly how to present your online portfolio and you should make the most of your skills on your own site design.
Blogs & Content Creation
One of the best ways of sending your message out to prospective clients is via your website’s blog. This is where you can really express your business personality, without having to worry about the confines of the presentation so much. Where other areas of your website will be dedicated to describing what you offer in greater detail, a blog section gives you license to reach your audience in a different way so that you can let them know if you have any special offers they might be interested in.
Social media offers the best opportunity to raise brand awareness and no matter what line of business you’re in, there’s a very good chance that your prospective buyers and clients will have social media accounts.
You can share your blog on Facebook, Twitter and Instagram, etc and reach a lot more people who may want your services. You can even boost posts by paying a small amount of money and that allows you to set the demographic you want to reach to allow you to promote the posts people have shown interest in and expand brand recognition that way.